Airline launches new LGBT Web siteAround the World Thursday, January 5th, 2012
MIAMI – LAN Airlines has launched its new LGBT travel Web site dedicated specifically to gay and lesbian travelers. The airline’s new dedicated LGBT site, found at LANdiversity.com, showcases the diversity found throughout South America, and is a one-stop-shop resource for LGBT travel to South America. It includes detailed descriptions of key South American destinations with information of interest to gay and lesbian travelers. The site also features recent LGBT-related news pertaining to countries throughout South America, as well as events of interest to gay and lesbian travelers to South America, including trips from leading LGBT tour operators.
“If you’re traveling to Buenos Aires, not only can you purchase your ticket from the online booking engine, but you can read current news relating to LGBT topics in that region, view dates for the Buenos Aires International Gay and Lesbian Film Festival or Buenos Aires Pride, and find restaurants and hotels in the city that are popular among gay and lesbian travelers,” said Katitiza Mandakovic, leisure director, LAN Airlines North America. “Our goal was to make LANdiversity.com a trusted source for news and information on LGBT travel to South America and we are so proud to be able to offer such a unique resource to travelers all over the world.”
The new LGBT micro site also features interactive Facebook and Twitter feeds to enable visitors to share their comments and connect with other like-minded travelers.
LAN has been a major supporter of the LGBT community for a number of years. In 2009, LAN became the first Latin American airline to develop an advertising campaign specifically targeting the LGBT community. The campaign highlighted the importance of diversity and showcased South America’s diversity.
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