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General Mills gets support for marriage equality stance

General Mills’ headquarters in Minneapolis, Minn.

General Mills’ headquarters in Minneapolis, Minn.

WASHINGTON – A petition in support of Minnesota-based Fortune 500 company General Mills by the Human Rights Campaign (HRC) has gotten nearly five times more signatures than an anti-equality petition launched by the National Organization for Marriage (NOM).

HRC launched the petition after General Mills CEO Ken Powell announced the company opposed the state’s proposed constitutional amendment which seeks to ban marriage equality for committed gay and lesbian couples. To date, more than 80,000 people have signed HRC’s petition as well as another petition by the Minnesotans United campaign supporting the cereal giant. In contrast, the anti-equality NOM launched a petition denouncing General Mills. Only 17,000 people have signed on – nearly five times fewer than HRC’s and MN United’s petitions.

General Mills took a bold stand in support of equality for all Minnesota families and it’s paying off,” said HRC Workplace Project Director Kathryn Friedman. “With five times the number of signatures, it’s clear that American consumers are sending a strong message that equality is good for business.”

HRC is a partner of Minnesotans United for All Families – the campaign working to defeat the amendment that seeks to limit the ability of committed same-sex couples to marry. Composed of more than 500 businesses, religious institutions, nonprofit and arts organizations, labor unions, political parties and current and former elected officials, Minnesotans United for All Families is one of the largest grassroots campaigns in state history.

General Mills is one of the world’s largest food companies, marketing some of the world’s best-known brands, including: Betty Crocker, Pillsbury, Green Giant, Nature Valley, Fiber One and Cheerios.

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Posted by on Jul 19, 2012. Filed under Around the Nation. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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