New beginningsEditorial, Top Highlights Thursday, January 3rd, 2013
The New Year brings new beginnings and we at San Diego LGBT Weekly are off to a fresh start. I am pleased to announce that LGBT Weekly will produce a print publication biweekly beginning this week.
Why? LGBT Media, our new media company, has become the pre-eminent presence for our LGBT community online. Whether it is the more than 30,000 unique San Diego visitors each month who visit LGBTweekly.com, the more than 10,000 people carrying The Pride Card, or those who are using our mobile apps, OutRightNow or LGBTWeekly, our world is digital.
With our move to a biweekly publication, we will still be known as San Diego LGBT Weekly. Our Web site provides new information daily, which can be accessed through our mobile apps and the Web, and our regular columnists will continue to write for us weekly. Meaning, one week you can access the columnists by going to LGBTweekly.com and the next week you will be able to read them online or in the print publication.
Our brand is strong; the concept behind our brand remains the same: bringing our readers the best in news, entertainment and features on a daily and weekly basis. So, San Diego LGBT Weekly it will remain.
It is hard for a Luddite like me to thoroughly embrace the future, but our readers are of paramount importance. Our readers have and continue to enjoy our digital properties. Whether it is downloading our mobile apps, reading or watching content on LGBTweekly.com, or engaging with us on Facebook or Twitter, you are the reason for our existence. So, we go where you go, and now that is increasingly online.
There are still those who prefer print just like me. And our print edition continues to enjoy a healthy and growing readership. So we made the decision not to go all digital. Those who love to curl up with our newsmagazine will still be able to do that. Plus, we value all our readers, so going all digital would not honor those who read the print publication.
Our new biweekly publication will have more content and will also feature longer interviews, as well as more detailed news and entertainment features. All the things that you have come to love about the print publication will still be there.
Is print dead? No, print publications are not being moved to hospice. In fact, locally focused print media is thriving throughout the country. Going forward if you see that your favorite watering hole, coffee spot or restaurant is out of the San Diego LGBT Weekly, let us know. We will be adjusting the number of issues distributed over the next several months to accommodate our new model.
Becoming a biweekly publication makes everything work as it should and gives you our readers the best of all worlds – a solidly profitable media organization that can serve the San Diego LGBT community on multiple platforms into the future.
Thank you for moving us forward. As always, we listen.
San Diego LGBT Weekly
Short URL: http://lgbtweekly.com/?p=32701