General Mills celebrates LGBT Pride with #LuckyToBe campaign (VIDEO)Around the Nation, Online Only, Top Highlights Tuesday, July 2nd, 2013
General Mills is celebrating gay-pride month with one of its most famous breakfast cereals. The Huffington Post reports that the Minnesota food conglomerate is bringing Lucky Charms out of the closet.
The “magically delicious” cereal is serving as the face of the new #LuckyToBe campaign which encourages people with Pride to Tweet and post online their reasons for why they’re prideful using the hashtag #LuckyToBe.
“We’re celebrating Pride month with whimsical delight, magical charms, and two new rainbow marshmallows… If you’re lucky enough to be different, we’re celebrating you,” the #LuckyToBe campaign stated in a press release sent to GLAAD.
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