Empowered Products debuts TV commercial with authentic portrayal of marriage equality and military service homecoming (VIDEO)Online Only, Top Highlights, Section 4A, Entertainment News Friday, February 14th, 2014
LAS VEGAS — Empowered Products, Inc., an emerging leader in the high-growth sexual wellness sector through its award-winning PINK(R) and Gun Oil(R) brands, has aired its first-ever television commercial. The 60-second spot aired on the Bravo and E! networks in seven major U.S. markets.
Empowered Products stated that it believes its commercial is the first by a major U.S. manufacturer or publicly-traded company to utilize an authentic portrayal of marriage equality and service by gays in the U.S. military. The commercial tells the story of a husband wistfully going through the motions of daily life in the family home awaiting the return of his partner and the joy of his homecoming from service.
“Our Gun Oil® products for men and PINK® products for women are designed for the wellness and sensual enjoyment of everyone, regardless of orientation, preference, and relationship status,” said Scott Fraser, president and CEO. “In light of progressive advances in marriage equality and the right to serve our country sweeping across the U.S., we felt this view of life was a story that was not being told with the authenticity and compassion it deserved.”
Short URL: http://lgbtweekly.com/?p=45172