Naming rights agreement reached for Valley View Casino CenterEntertainment News, Online Only, Section 4A, Top Highlights Tuesday, March 31st, 2015
SAN DIEGO, Calif. – Valley View Casino & Hotel and AEG announced today a multi-year extension of the naming rights agreement for Valley View Casino Center, San Diego’s premier venue for live concerts, family entertainment, and sporting events. The deal, first brokered by AEG Global Partnerships in 2010 with the region’s preeminent gaming and entertainment destination, extends the successful partnership with the venue recently ranked the #5 facility in the world for venues with 10,001 to 15,000 seats. Financial details of the partnership were not released.
“Thanks to our partnership with AEG, the most recognized name in sports and entertainment, Valley View Casino Center has become synonymous with world-class sports and live entertainment events in San Diego, while providing exceptional brand exposure for Valley View Hotel & Casino and premium ticketing opportunities for our loyal guests and partners,” said Bruce Howard, General Manager at Valley View Casino & Hotel.
The agreement provides Valley View Casino & Hotel with extensive signage and LED branding exposure on the exterior and throughout the building, inclusion in all marketing and event collateral, as well as a supply of premium tickets for hosting opportunities at Valley View Casino Center and other AEG Facilities venues worldwide.
Earlier this year it was announced that professional hockey will return this fall to San Diego and the historic Valley View Casino Center after nearly a decade absence when the San Diego Sea Gulls begin play as the Anaheim Ducks top affiliate in the American Hockey League.
“We have built a great relationship with the City of San Diego and the community at-large through this venture with AEG. With professional hockey returning to Valley View Casino Center, we’re excited to play a part in bringing another exceptional sporting experience to San Diegans,” said Joe Navarro, president/CEO of the San Pasqual Development Group, Inc., the San Pasqual tribe’s gaming corporation.
As part of the partnership, AEG continues to invest in upgrades to Valley View Casino Center including new lower level seating, a brand new VIP lounge and new entrances with high-definition LCD flat screens. Additionally Levy Restaurants, the acclaimed food and beverage partner for STAPLES Center and numerous arenas worldwide, will now be the food and beverage partner for Valley View Casino Center, offering customers an improved selection and quality of food and beverage options.
“Reinvesting in Valley View Casino Center is a win-win for all involved. It benefits our business through the added value and elevated experience we provide our partners, our customers and the artists and athletes that perform and play in our venues,” said Ernie Hahn, General Manager at Valley View Casino Center.
“We are thrilled to extend the wonderful partnership with Valley View Casino & Hotel which ensures that Valley View Casino Center will continue to play home to the most exciting and highly anticipated live entertainment and sports events in San Diego,” added Nick Baker, Senior Vice President, AEG Global Partnerships.
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