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What to know when buying jewelry this season

Everyone thinks bigger is better when it comes to the holidays. But, the gift of jewelry is one that can be so small in size yet mean so much. And now that the holidays are here, there’s no better time to give the gift of jewelry. From bracelets to earrings, diamonds, watches and more, the experts at Unicorn Jewelry are here to help you find the perfect gifts for everyone on your list this season with this guide of things to look out for when jewelry shopping.

Family-owned and operated in the same location for 36 holiday seasons, the family at Unicorn Jewelry in Rancho Bernardo prides themselves on offering a most incredible collection of designer jewelry, high-quality certified loose diamonds, watches and more, all at the best prices. The possibilities are endless when it comes to jewelry, watches and accessories. So, when it comes to picking out a sparkling piece of jewelry this holiday, there are a few things you should know. That’s why we asked the team at Unicorn Jewelry & Watch Boutique to be our experts to guide us through picking out a gift to remember this holiday season.


Should you buy a pendant? A ring? A new watch? Diamond earrings? It’s important to know what you’re looking for as the first step when you start shopping to make things a bit easier for you. Once you choose what type of piece you want, there comes many more decisions.


With so many options in materials for jewelry, keep in mind that jewelry and accessories are a great way to express style. From diamonds to gold, silver, platinum and more, even the smallest piece of jewelry can dazzle. It’s important to think about the style of your partner, so you can pick out the perfect material to reflect their personality.


This may or may not be the most important aspect of buying gifts. Usually, there’s a number in mind of how much people want to spend on specific gifts. So, this is good to keep on your radar when shopping around for jewelry pieces. A good range will be your guide to help you find just the right gift for your loved one. And, this can all influence what type of material you will choose as well, so it may be wise to do a little research beforehand to see how much certain pieces and materials are.


From traditional to contemporary, minimalist or trendy, the possibilities really are endless when it comes to jewelry. Take note of your partner’s unique style and the little things. Pay attention to if they prefer silver or gold, flashy pieces or more simple ones. If there’s something on their list, now is just the time to get it. Plus, there’s always the option of custom designs. This is sure to add an even more personal touch, because it’s all about the glittering details.


You should have an idea of color in jewelry, or if you want any color at all. Birthstones are always a great idea for those who want to add a small touch of personality. Depending on your partner’s favorite color or stone, there can be many opportunities for pops of color here – and can translate to diamonds as well. Whatever you choose, the piece is sure to make a statement.


When shopping for jewelry, it’s easy to get overwhelmed. Since this is usually a process of picking out exactly what you want, it’s important to choose a jeweler you can trust. With friendly, no-pressure service, the team at Unicorn Jewelry treats everyone in their store as if they’re family on their very first visit. Plus, no matter how much you want to spend, the team at Unicorn Jewelry in Rancho Bernardo prides themselves on offering the largest selection, all within your budget. Aside from the glittering selection of many known brands, they offer the option of custom-designed pieces to make your dream jewelry come to life.

Unicorn Jewelry strives to give the highest level of service to customers when helping them to select and create pieces that truly shine. Keep in mind this holiday season that gifts for your partner should be expressive. One of the best things about giving a piece of jewelry as a gift is what it represents to you and your partner. Now celebrating 36 Christmases in the same location owned by the same family, visit Unicorn Jewelry & Watch Boutique in Rancho Bernardo to find the perfect gift this holiday season. unicornjewelry.com

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Posted by on Dec 8, 2016. Filed under Bottom Highlights, Feature Story. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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